Why Are We So Determined to Deny Indians the Cloth They Prefer?

For years people have been saying that handloom is an unprofitable, 'sunset' industry that can only be saved by the urban market. But local demand for handloom remains robust and exports are growing. The truth is that we're killing our local talent and artistry by focusing only on what we want to consume in the cities and ignoring what most Indians really want to buy and use.

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